We can Divide the Types of Apps/Websites into 2 segments :
One Way Communication
In Which the SMB wants to inform the consumer about any information ,products or Services
Catalogs ( communication from SME to end user)
News & status update (communication from SME to end user).
Streaming for videos
Two Way Communication
In Which the SMB wants to engage with his end user as in 2 ways communication in order to return his service
Restaurant menu & ordering system
Scheduling System used for Example (Doctors,Hospitals,Hair Salons,SPAs,….. )
Loyalty Points Collection & Redeeming
STAY IN TOUCH
The Internet provides excellent tools to continue to stay in touch with SME clients such as :
E-Newsletter through email subscription
Push Notification for all App Users
Categorized social networks for special targeting clientele
Internet Ads whether on the web or the mobile through the apps .
Management of Social networks & Internet presence can create huge difference in the life of an SME & is one of the most highly overlooked tasks by SME specially the ones established before 2011 .
The Traffic Analysis for the Users that goes through these Sites or Apps needs to be monitored & noted Clearly as this creates more business to end-user intimacy.
many SME still struggle with analyzing this data to produce actionable insights. A big part of this struggle derives from the fact that data is dispersed across so many disparate platforms, including marketing automation, CRMs, Google Analytics, etc., and it has become more difficult to merge and analyze this data in meaningful ways.
Bluewave Solutions Fz.LLC. bridge the gaps between these separate data sources and provide a unified view. When you can see the big picture that emerges from data, you can answer the big questions that facilitate faster and smarter marketing decisions.